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Date: 02 May 2023
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Tags: Affiliate marketing, Billing
Gaming platforms use numerous client programs to increase online casino attendance and maintain partner loyalty. Promotion of products via intermediaries is a common way to grow the audience and expand the geography of the business. For traffic managers, it is an opportunity to receive regular income via social networks, blogs, and other Internet channels. You can sign a good agreement and count on bonuses if you understand the meaning of the program.
What is an affiliate program
The term «Affiliate» means a service that acts as a link between the parties represented by the arbitrator and the owner of the casino. The first provides traffic, and the second offers active advertising materials. The main goal of an affiliate marketer is to encourage your visitors to take specific actions. Tasks are prescribed in the contract, and they can be different. The type of remuneration and its amount depend on them. Cooperation with an affiliate program is beneficial; the advertiser guarantees the provision of the following options:
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100% support at any stage;
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advertising offers, links, and banners;
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tools for work, including statistics and analytics;
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online assistants and personal managers.
Payouts to arbitrageurs
There are several types of payment for services according to a partnership agreement:
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Payouts for promoting the site and publishing links to partner resources. The condition for accruing remuneration is registering a new user in the casino and replenishing the account.
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Payments for the activity of Internet users prescribed in the agreement (clicking on a hyperlink, subscribing, authorization, etc.).
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Rewards for creating your own «pyramid» are when each attracted gamer can become a referral and independently invite new members to the community, increasing income.
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Receiving interest for the transition to the site without further action. It is the least standard option.
Payment models
Online casinos use different types of agreements to increase their income.
CPA
CPA is a program that is more focused on results than others. The advertiser pays remuneration to contractors for the actions of users who come to the site. It can be registration, sending an application for loan approval, completing a specific level in an online game, or ordering free spins. The CPA agreement is used more often than others; it is transparent. A single offer brings stable profit if one visitor performs several actions, such as passing authorization and replenishing the account. Such a scheme is used in gambling and betting, forex, and various loans. The source of Internet traffic in CPA models is social networks, push notifications, instant messengers, photo and video hosting, etc.
CPS
CPS is one of the most popular online games in the segment. Such cooperation involves the receipt of bonuses for the sale. CPS can be called a kind of CPA network because the goal is to buy a particular position. The scheme of work is as follows: the partner publishes a link that tracks active transitions, purchases of free spins, etc. The advertiser controls the traffic and the final conversion in a specially created personal account. The counterparty is charged interest on each purchase or the exact amount for each transaction. In this case, payment is often guaranteed for the first order, and all subsequent purchases are not charged. The CPS model is considered a long-term payback; this must be considered if you expect to make a quick profit.
CPO
The CPO model guarantees interest accrual for purchasing and filling out the appropriate form. At the same time, the level of redemptions is estimated — the higher it is, the greater the bonus received. Buybacks are the number of purchases made. The model's advantages are fast payouts compared to other affiliate programs and transparent conditions. CPO is used to increase traffic by attracting new gamers.
CPI
Casino promotion platforms use CPI. It is a promising contract with high rates, where payment is made for confirmed downloads and installations of files, applications, online games, etc. This solution is suitable for customers who want to monetize mobile traffic sources. These schemes promote browser and mobile applications, fun, and software. The recent trend is that the CPI also considers the players' activity (completed authorization, replenishment of the wallet, etc.)
PPC
PPC settlement models are often used in the field of gambling. It is a payment for a new player's call to online casino managers. It considers the conversation's duration; calls less than 1 minute should be taken into account. Users interested in quick results are highly valued in any business area, and the organizers are willing to pay good money for them. The partner gives the counterparty a particular phone number to receive incoming calls. In this case, you can use different types of advertising — leaflets, ads, and banners.
RevShare
RevShare is a model whose name comes from the words «Revenue» and «Share». A partner within the online program is entitled to a reward as a percentage of the site's revenue from invited players. The method is popular in online gambling offers, in which the participant receives a portion of the gaming slot's profit.
Combo
Some online casinos use a combined payment scheme. It can consider different parameters: impressions, clicking on the link, registration, and confirmed purchase. When creating a multi-level system of referrals, profit is guaranteed for each link.
Tips for beginners
If you decide to become part of an affiliate channel, use the tips to make your activity as profitable as possible with the following ideas:
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Decide in which direction it is convenient for you to work and develop in this segment.
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Carefully choose a casino for cooperation. Bet on reliable platforms with broad functionality, transparent statistics, and convenient withdrawals.
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Request a consultation or a quotation, which will spell out the main conditions of work, do not hesitate to ask questions.
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Please keep track of ongoing transactions, maintain control and accounting, and do not let work take its course. This is important to understand which channels are generating the most revenue.
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Be ethical, do not use gray schemes for a quick profit.
Signing a contract is considered a guaranteed source of profit if you approach the matter consciously. With long-term cooperation, these earnings can be an excellent additional income. Don't be afraid to join referral programs — it's a great way to make money!
